Capricious Buyers Make For Bad Customers

Yesterday (while reading the Book of Isaiah) I learned a new word:

Which means something governed or characterized by sudden, irrational and unpredictable impulses or whims.

Kinda like your average marketing gooroo fanboy who buys everything his little heart desires… yet… never ends up using the products.

Anyway…

These goblins exist in every market.

And you must avoid them at all costs.

Because you’ll end up spending all your precious advertising pesos on folks who never use your products and switch to the next shiny trend.

So how do you filter out these undesirables?

Easy:

(I can already hear the reply trolls smacking their keyboards, explaining 11 reasons why I’m wrong)

So how do you make your goodies hard to buy?

Multiple ways:

1. You price top-dollar.
2. Force people to read or watch your entire sales pitch before being allowed to buy.
3. Application form.
4. You sell specific offers which solve specific problems.

That last one is always smart.

You see, impulsive goblins always hunt for titles like “How To Make 10k A Month In 90 Days!”

Or… “How To Lose All The Weight You Want In 4 Months!”

But tactical buyers (your dream customers) buy because they wanna solve a specific problem.

An $45 eBook on “40 Keto-Proof Dinner Recipes You Can Prepare Within 30 Minutes!” is such an example of a product tactical buyers buy.

Very specific offer…

To a very specific buyer…

With a very specific message.

Something to write down in ya notebook.